Among many other things, custom cannabis packaging provides an avenue to pass information and create a positive experience. Because of this, there have been several custom cannabis packaging innovations.
One of these innovations is the use of interactive packaging. This article will explore what this entails as well as its effects.
Defining Interactive Packaging
Interactive packaging incorporates technology to deliver a memorable and engaging experience. It also makes use of creative designs. Interactive packaging invites consumers to participate actively in the product experience. It achieves this through various sensory stimuli using technology. Examples of interactive packaging include Augmented Reality (AR) and Near Field Communication (NFC).
Effects of Interactive Custom Cannabis Packaging
There are various effects of interactive custom cannabis packaging. Some of these effects are:
#1. Tactile and Sensory Experiences
Beyond technology, consumers can interact with a package from their tactile or sensory experience. Some of the elements that can create interactive packaging include textures and embossing. Also, it could make use of unique opening mechanisms. Consequently, this elevates the overall perception of the product as premium.
#2. Storytelling and Brand Narrative
Interactive packaging can become a canvas for storytelling. This enables brands to narrate their journey, values, and product uniqueness. Through these stories, brands can make a lasting impression on consumers.
#3. Personalization and Consumer-Centric Approach
The customization potential of interactive packaging enables brands to offer personalized experiences. QR codes or customizable packaging allows consumers to claim a product as theirs. This makes them feel involved in the brand’s ecosystem and strengthens brand-consumer relationships.
Conclusion
The opportunities presented by interactive packaging are vast. Primarily, interactive packaging sets your brand apart from others. It also gives room to convince potential customers because your product is the best. If you tend to break into the cannabis market, you should consider leveraging interactive packaging.